Group 1 acts as an extension of your marketing team, driving international growth through global marketing campaigns, public relations, and social media management. By aligning messaging, content, and activations across markets, we help brands and rights holders forge meaningful, scalable connections with audiences worldwide.
The agency is a trusted partner in athlete, influencer, and celebrity partnerships, with a proven track record working with some of the world’s most recognizable brands and rights holders. Leveraging deep industry expertise and a powerful global network, we manage the entire talent lifecycle—from identification and deal negotiation to execution and delivery.
We design and deliver world-class events and experiences anywhere in the world. From bold PR moments to large-scale fan activations, Group 1 manages every stage of the process—from concept and strategy through to flawless execution. We create high-impact activations that bring brands and IPs to life in powerful, memorable ways.
Group 1 specializes in unlocking international commercial opportunities for rights holders. We work collaboratively to identify priority categories and markets, helping you monetize global inventory with precision and purpose. Our deep understanding of regional brand landscapes, combined with our global network, ensures your property connects with the right partners through compelling, market-relevant storytelling.
